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For Whom The Bell Tacos
Feb 10, 2018

Established in 1962 by Glen Bell, Taco Bell is a Tex-Mex chain of fast-food restaurants offering tacos,burritos,and monstrosities like Doritos Locos Taco,the Quesarito and the Enchirito.Taco Bell has 6,000 restaurants across the U.S. Serving more than 40 million customers every week,plus locations around the world,from Iceland to Japan to Saudi Arabia.Taco Bell introduced a new logo designed by Lippincott and Taco Bells internal design group,TBD.


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The new logo takes a minimalist trend that has yielded successful results for things like Microsoft,Mastercard.Its a logo perfectly suited for the product that also manages to make a bell look fun.The new logo was bold and vibrant and easily recognizable.


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