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I Of The Tiger
Feb 13, 2018

Launched in 2015 ASICS Tiger is a sports and lifestyle shoe and apparel brand from parent company ASICS Corporation,that also manages the sister consumer brands of ASICS and Onitsuka Tiger.ASICS Tiger builds on the legacy of the two names,dating back to the 1950s and 60s,but with a contemporary spin and technology.To coincide with the opening of the first ASICS Tiger store,located in Osaka,Japan,the brand introduced a new logo designed by New York,NY-based Alan Peckolick who designed the original ASICS logo and identity designed by Toronto,Canada-based Bruce Mau Design.


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Complementing the original 1977 logo used when ASICS was founded,the new brand logo adds the word

Complementing the original 1977 logo used when ASICS was founded,the new brand logo adds the word ”TIGER” in similar typography.The new logo expresses the universal dynamism of our sports brand and the strengths that color active lifestyles.The design was developed together with famed graphic designer Alan Peckolick.


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As the professional sport brand,ASICS cooperated with Bobang,professional manufacturer, which is specializing in letter sign logo,light box,car logo and signboard.Of course,the products are satisfied by ASICS official.Then Bobang Signage will introduce some details of ASICS signboard production:

1.Making the mould of letters;

2.“ASICSTIGER” of white acrylic surface;

3.304 stainless steel framework painting white;

4.High quality panel with LED in the back of letters;

5.High-tech cutting and welding processing;

6.Accessories:screws pins,AC transformer.


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