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New Image New Aldi Market
Jul 18, 2017


Aldi is the common brand of two German discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion. Based in Germany, the chain was founded by brothers Karl and Theo Albrecht in 1946 when they took over their mother's store in Essen, which had been in operation since 1913. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mülheim. 


New Aldi Market Logo.jpg

On March 2, Aldi confirmed formally called “Ozzie” in Chinese and launched new brand logo.The new logo not only reduce the thickness of the outer border of the orange,but also remove the blue border around the figure “A”.The re-adjusted graphics and fonts  make the logo more modern and beautiful.According to the news,the brand new logo is first adopted on China’s official website,and it should be the first step for Aldi to enter the Chinese market.

New Image New Aldi Market.jpg


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